If you are a 6-Figure Business Owner or a woman in the C-Suite, this download is for you.

What to expect?

  • The 7 Steps I took to build a powerful personal brand
  • 7 action steps you can take to build yours

As seen on

This is for you if....

  • You have been asked to grow line of business, but aren't sure what story to tell
  • You have had success with signing on local clients, but now wondering how you can attract the attention of national client (and convert them)
  • You have changed careers and wondering what story to tell

Who am I?

I was born to immigrant parents. When I announced to them as little girl "I want to be a news anchor," they didn't know how to support that dream.

Not emotionally. Not financially.

I left home at 18. I paid for college by myself. I paid for graduate school by myself. I paid for every move around the country to come to New York City and do what I wanted since I was 4 years old:

Become a news anchor.

I did it. But suddenly, I was thrust into a world of interviewing CEO's on the floor of the New York Stock Exchange. There is a playbook for how one shows up those spaces. The small town girl from Pennsylvania in me didn't have it.

So I built it

In the absence of a playbook, the Womens' Leadership Lab to help senior women leaders and business owners to seek that next level. And EMBODY it.

I also push members way outside their comfort zone by organizing over-the-top networking adventures. Ask me more at joya@joyadass.com


Brands I have worked with

You are SO INVESTED in me. It's truly empowering to be around you.
You are amazing and you've changed me for the better.



I had to pitch to investors and tell them who I was. Writing my bio with you this year helped boost my confidence. I understood, for the first time, how I get returns on the investments I had made.



"I've had a script in my head since I was a child: 'I'm not worthy.' Through your line of questioning, I'm now aware. It's opened up a whole new world. I have a sense of belonging for the first time."